Author: Cyrus Pari
I am a marketing professional
The Experiential Edge: How Brands Are Harnessing the Power of Curated, Community-Building Brick-and-Mortar Experiences Via Technology
What do athletic apparel brand lululemon, beauty brands Glossier and Sephora, outdoor equipment company REI, and the restaurant brand Eataly have in c [...]
Preparing for Peak Season Pressures
Peak season is the time of year when retailers see their revenues surge, making it the focal point of their annual operations. While efforts to spread [...]
CEO Andy Jassy says Amazon’s partnership with independent sellers is the most ‘substantial collaboration in the history of retail’
At the annual Accelerate seller conference, Jassy said the decision to welcome independent sellers reinvented Amazon’s business and the customer exper [...]
August Retail Sales Rise Amid Back-to-School and Inflation
Shoppers increased their spending at a better-than-expected pace in August from July, helped by back-to-school shopping, even as President Donald Trum [...]
Retail’s Race Against Time: Why Strategy Needs Slack, Sanity, and Smarter Execution
For retail technology leaders, the pressure of the holiday season doesn’t begin in November. It starts in Q1, builds in Q2, and peaks by August when m [...]
Amazon Prime Big Deal Days 2025: Everything you need to know to get deals October 7-8
Everything you need to know about Amazon Prime Big Deal Days 2025, including when it starts, when it ends, and how to get the best deals October 7-8. [...]
Preparing for Peak Season: How AI Can Help Retailers Boost Success
The holiday shopping season is the most demanding time of the year for retailers, however, it also represents the biggest opportunity to drive revenue [...]
Private Label Just Stole the Aisle
Private label isn’t playing backup anymore, it’s running the show. Once the bottom-shelf generic you bought with a sigh, today’s store brands are the [...]
5 Ways Retailers Can Reduce Porch Piracy
Consumers are shopping online more than ever before, turning residential doorsteps into busy delivery zones. Every day, millions of packages arrive at [...]
Prime members can get early ticket access for ‘Wicked’ on Fandango—here’s how to buy them now
Fans of the highly anticipated film adaptation, starring Ariana Grande and Cynthia Erivo, can get in on the fun four days before its official release. [...]