Author: Cyrus Pari
I am a marketing professional
Target to End Price-Matching Policy
Target is ending its guarantee to price-match Amazon.com and Walmart on July 28. A spokesperson for the retailer confirmed the policy change to USA TO [...]
Navigating Back-to-School 2025: Key Strategies for Retail Pricing Success
In today’s volatile economic climate, retailers are under immense pressure to make every pricing decision count — particularly during high-stakes reta [...]
From Reactive to Proactive: How Remote Video Monitoring Security is Reshaping the Retail Workforce Experience
Employee safety and well-being have become essential to operational success. While enhancing the customer experience is still key, retailers are reali [...]
Stopping Fraud Before it Starts: How Payments Platforms Are Using AI to Fight AI
A recent survey from the Association for Financial Professionals revealed payment fraud is up while fraud recovery rates have plummeted. And this may [...]
How Kendra Scott is Enhancing its Digital Shopping Experience
In episode 484 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kamanasish Kundu (KK), senior vice president and head of e-commerce and di [...]
Retailers, It’s Time to Start Preparing for the Holiday Season
By now, retailers are used to disruption – from the pandemic to the Red Sea shipping crisis, instability has become the norm. This year, tariffs may c [...]
NRF: Tariffs, Inflation Sparking Earlier Back-to-School Shopping
A new survey from the National Retail Federation (NRF) released Tuesday reveals that shoppers are already spending for the back-to-school season in th [...]
How to Make the Most of AI-Powered Search
Over the past decade, e-commerce search methods have evolved from simple text-based searches to more advanced, semantic, vector-based searches. Genera [...]
Inflation Isn’t Your Real Problem, Pricing Inertia Is
Retailers are feeling the squeeze. Costs are up across the board, from labor and materials to logistics, and with inflation lingering in many global m [...]
Commerce Media Versus Retail Media: Understanding the Value Exchange
The growth of retail media has been stratospheric, with spend forecast to reach more than $176 billion in 2025. Retail media networks (RMNs) are an in [...]