For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevi
For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevitable path to becoming one. The argument is tempting. Both involve third-party partners. Both thrive on digital platforms. Both have been swept into the same vendor pitches and industry conference tracks. However, this […]
