Author: Cyrus Pari
I am a marketing professional
Costco Sues Trump Administration, Seeking Refund on Tariffs
Costco is suing the Trump administration, alleging the tariffs the U.S. president imposed earlier this year were done unlawfully, and asking for a ful [...]
How to get your Amazon purchase delivered in just hours with Same-Day Delivery
Prime members across the U.S. can enjoy free Same-Day Delivery on eligible orders. [...]
What to know about Amazon’s holiday return policy
Shop with confidence this holiday season with extended return windows and free, no-box returns at over 8,000 locations. [...]
From Prompts to Presents: How the 2025 Holiday Season is the ‘Smartest’ Time of the Year
The 2025 holiday season, spanning Halloween, Black Friday, and Christmas, will mark the first true test of generative artificial intelligence’s influe [...]
Cyber Monday Sales Top $14B, Beating Projections
U.S. consumers spent a total of $14.25 billion online for Cyber Monday, up 7.1 percent year-over-year (YoY), and above Adobe’s initial projection of $ [...]
Journey-First Decisions That Turn CX Into Growth
When growth slows, customer experience (CX) becomes the new currency of competition. The retailers that thrive will be those that turn CX signals into [...]
Why AI Means Marketers Must Stop Testing and Start Experimenting
In the artificial intelligence era, marketers are experiencing a compounding curve of change. New channels emerge, and platform owners like Apple or G [...]
A Retailer’s Guide to Cloud Hosting: Winning the Holiday Shopping Season
Last year’s holiday season set new records for online shopping, with e-commerce sales on Black Friday climbing more than 10 percent and Cyber Monday s [...]
Bringing Shoppers Back In-Store With Personalized Experiences
The global pandemic at the start of the decade reshaped consumer behavior, driving a surge in digital connectivity and dependence. Online shopping did [...]