There’s a belief embedded in retail marketing culture that organic traffic is essentially free. It shows up in merchant budget presentations, agency p
There’s a belief embedded in retail marketing culture that organic traffic is essentially free. It shows up in merchant budget presentations, agency pitches, and omnichannel strategy decks. The logic seems airtight: search engine optimization (SEO), social media, product review communities, and content marketing cost nothing to place, ergo they cost nothing to run. But “no […]
