More shoppers are starting their buying journey by asking an artificial intelligence assistant instead of typing into a search bar. They ask ChatGPT w
More shoppers are starting their buying journey by asking an artificial intelligence assistant instead of typing into a search bar. They ask ChatGPT which running shoe suits flat feet, or have Gemini compare two coffee makers. The AI answers in a few sentences, names a handful of products, and the shopper moves on, often without […]
