For decades, promotions have been set in advance. Brands plan offers, retailers load them, and shoppers either see them or don’t. The structure leaves
For decades, promotions have been set in advance. Brands plan offers, retailers load them, and shoppers either see them or don’t. The structure leaves little room to adjust for who is buying, what is in the basket, or whether the offer makes financial sense in that moment. Artificial intelligence can now decide which promotional offer […]
