Author: Cyrus Pari
I am a marketing professional
How Retail Media is Driving the Next Wave of Digital Innovation
Not long ago, retail media networks (RMNs) were considered niche players in the digital advertising space, with endemic brands making up the majority [...]
Tackling the Trillion-Dollar Phantom: How Retailers Can Address the Cost of Phantom Inventory
Phantom inventory is the hidden problem haunting retailers, creating costly disconnects between what their systems say is in stock and what’s actually [...]
What Online Retailers Should Have in Place Before Seeking a Second Loan
In the article What Online Retailers Need to Know Before Seeking a Loan, I detailed what e-commerce merchants need to have achieved or understood befo [...]
How AI Is Turning E-Commerce Loyalty Programs Into Dynamic Customer Ecosystems
Shoppers today expect brands to know them, engage them, and offer value beyond transactions. Loyalty programs that once thrived on simple rewards are [...]
The Power of AI, Mobile-First, and Performance Ads in Unlocking Global Retail Growth
Fueled by mobile commerce and innovative acquisition strategies, retailers are expanding globally. The rise of brands like SHEIN and Temu has raised t [...]
How Predictive AI is Powering Smarter, More Personalized Loyalty Programs
Loyalty programs have long been a cornerstone of customer retention strategies. However, many still fall short of delivering the personalized experien [...]
The Cost Behind the Cost: Why Retailers Need to Rethink Their Payment Strategy
Credit cards and e-commerce now dominate modern retail, making cash increasingly obsolete and payment processing critical to a retailer's financial he [...]
Saks Launches a Luxury Storefront on Amazon
Saks Fifth Avenue has launched a multibrand luxury storefront on Amazon Fashion, according to a Tuesday press release. The new shopping section is cal [...]
Amazon response
"The team that runs our ultra low cost Amazon Haul store considered the idea of listing import charges on certain products. This was never approved an [...]
Temu Adds ‘Import Charges’ to Offset Tariffs
Chinese e-tailer Temu has started adding “import charges” of about 145 percent in response to President Donald Trump’s tariffs. The fees, which began [...]