Author: Cyrus Pari
I am a marketing professional
The New Digital Mall: How to Adapt to Creator-Powered Storefronts and Affiliate Commerce
Today, commerce is flipping the creator economy upside down. If influencers were previously perceived by brands as partners in creating and distributi [...]
Breaking Barriers, Building Brands: How Female Founders Are Shaping the Future of Retail
Women play an outsized role in the retail industry — not just as consumers, but as employees, innovators, and increasingly as founders. Women influenc [...]
How Amazon Pharmacy has helped customers save more than $100 million on prescription medications like GLP-1s and insulin
Amazon Pharmacy automatically applies manufacturer-sponsored coupons directly to eligible orders, making medications more affordable. [...]
Target Announces October Circle Week Deals, Adds 20,000 SKUs and Expands Next-Day Delivery
Target is promising a large holiday splash amidst a better-than-expected August U.S. sales report, announcing the return of its pre-holiday deals as w [...]
Tory Bartlett, CEO, PopUp Bagels | Total Retail Tech 2025
This video features a discussion with Tory Bartlett, CEO of PopUp Bagels, titled “Grip, Rip, and Scale: How PopUp Bagels is Redefining Franchising and [...]
Agentic Commerce: Retail’s Answer to Data Deluge
Retailers are overwhelmed by a deluge of data from disparate sources. The rise of omnichannel customer touchpoints — from website traffic to chat inte [...]
Lift-and-Learn Technology: The Future of Digital Signage in Retail
Nearly half (49 percent) of U.S. retailers are using store intelligence technologies (including artificial intelligence/machine learning, cameras, etc [...]
The Experiential Edge: How Brands Are Harnessing the Power of Curated, Community-Building Brick-and-Mortar Experiences Via Technology
What do athletic apparel brand lululemon, beauty brands Glossier and Sephora, outdoor equipment company REI, and the restaurant brand Eataly have in c [...]
Preparing for Peak Season Pressures
Peak season is the time of year when retailers see their revenues surge, making it the focal point of their annual operations. While efforts to spread [...]
CEO Andy Jassy says Amazon’s partnership with independent sellers is the most ‘substantial collaboration in the history of retail’
At the annual Accelerate seller conference, Jassy said the decision to welcome independent sellers reinvented Amazon’s business and the customer exper [...]