QVC Group Embraces Live Commerce as a Growth Strategy

Live commerce is offering yet another channel for brands to connect with consumers, blending authenticity and technology. QVC Group has unique insight

Live commerce is offering yet another channel for brands to connect with consumers, blending authenticity and technology. QVC Group has unique insights into this burgeoning channel and why now is the time for brands to invest resources into live shopping, according to senior vice president and new business development officer Brian Beitler, who spoke with […]