Nike Cuts Number of Online Distributors in China, Restructures Digital Footprint

Nike is planning to cut off thousands of online distributors in China beginning in January as the sneaker giant looks to clean up what’s become a mess

Nike is planning to cut off thousands of online distributors in China beginning in January as the sneaker giant looks to clean up what’s become a messy digital marketplace and get the region back to growth, the company said Tuesday. Starting next year, Nike’s online footprint will shift primarily to the retailer’s official website and […]