Many convenience store operators walk into a strategy session with a promo calendar and call it a loyalty plan. A coffee BOGO this week. Two-for-one t
Many convenience store operators walk into a strategy session with a promo calendar and call it a loyalty plan. A coffee BOGO this week. Two-for-one taquitos the next. A “we miss you” blast to anyone who hasn’t scanned in a while. I’ve seen it a hundred times. That’s not loyalty. That’s a coupon schedule with […]
