Author: Cyrus Pari
I am a marketing professional
Prime Day is Amazon’s biggest deal event of the year. Explore how you can prepare for Prime Day 2025.
Find everything you need to know about Amazon Prime Day 2025, including when it starts and how to find the best deals. [...]
2025 Best Digital Gift Card Programs – Australia
4th Annual Report [...]
Optimove Exec on AI and the Future of Retail Marketing
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the globa [...]
AI and the Future of the Retail Marketer
How the technology is impacting strategy and processes, including the adoption of 'Positionless Marketing' [...]
The Measurement Dilemma: Why Advertisers Must Solve Cross-Platform Fragmentation Now
The convergence of traditional linear TV, streaming platforms, and digital media has clearly created a new era of complexity for advertisers. The mete [...]
Peloton Launching Resale for Used Exercise Equipment
Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and brand accessories, multiple news outlets reported this w [...]
Transparency is the New Loyalty: Why Brands Should Treat Tariffs Like Sales Tax
Consumers are waking up to a new economic reality: things cost more. From hot sake to tinted moisturizer to vehicles, the everyday evidence is piling [...]
How Conversational Commerce is Changing the Retail Sales Journey
Originally coined by Chris Messina (inventor of the #hashtag) back in 2015, conversational commerce marries text messaging with e-commerce, empowering [...]
How paper towels, avocados, and bananas became some of Amazon’s most frequently purchased items
With over $100 billion in gross sales of groceries and household essentials in 2024, Amazon has become a go-to destination for grocery shopping for ov [...]
Retail’s AI Revolution Begins With Composability
Artificial intelligence has transformed retail by allowing retailers to make the most of predictive analytics and automation. Generative AI, in partic [...]