Author: Cyrus Pari

At this point, your brand has likely implemented an artificial intelligence tool, or five, in hopes of achieving better campaign performance, predicti [...]

Smart Service at Scale: How Contact Center Intelligence is Powering the Next Era of Retail

Retailers today face relentless pressure to meet rising customer expectations while managing shrinking margins. In this environment, the contact cente [...]

Teen Jewelry Retailer Claire’s Files for Bankruptcy Again

Claire’s, once a staple for mall-going tweens and teens, filed for bankruptcy for the second time in seven years on Wednesday, multiple news outlets r [...]

How Short-Form Content is Winning Over Consumers and Shaping Retail

Ongoing talks (and deadline extensions) surrounding TikTok’s potential U.S. ban continue to keep people on edge. Instagram revealed plans to create a [...]

Fashion Giant Chanel Hit in Wave of Salesforce Data Theft Attacks

French fashion giant Chanel is the latest company to suffer a data breach in an ongoing wave of Salesforce data theft attacks. Chanel says the breach [...]

How to Win Customer Loyalty in Unprecedented Times

CPG brands are losing loyalty at a time when they need it most. In a new era marked by slow economic growth and rising prices, a recent survey of 400 [...]

Schedule A Cases Can Be a Procedural Weapon Against Online Counterfeiters

Many businesses are turning to Schedule A cases to try to stop online counterfeiters, who can be difficult to identify on third-party online marketpla [...]

Retail’s Agentic AI Advantage: 5 Ways to Turn Complexity Into a Competitive Edge

I grew up in a small town in rural Canada, where my parents ran a retail store. We knew nearly every customer — what they bought, how often they came [...]

More Than a Coupon: The True Value of Retail Personalization

Consumer price sensitivity continues as we dive into Q3, with inflation having accelerated in June. This means shoppers are wary of spending, with dol [...]