Author: Cyrus Pari
I am a marketing professional
Shoppers Are Leaning Into AI: Here’s How Retailers Can Do the Same
Shoppers are used to opening their wallets during Black Friday, Amazon Prime Day, and the annual or semi-annual sales they’ve come to know. However, a [...]
The Q4 AI Advantage: Turn Holiday Browsers Into Buyers With Conversational Commerce
With the Q4 holiday season critical for most consumer-focused retailers, there’s still time to make some additions to the e-commerce technology stack. [...]
Foot Locker Shareholders Approve Acquisition by Dick’s Sporting Goods
Foot Locker shareholders voted to approve the footwear and apparel retailer’s acquisition by Dick’s Sporting Goods, which was announced in May. Shareh [...]
DTC to Shelf: Why Cult Followings Are Now Retail Leverage
For years, the path to grocery store shelves was predictable. Today, however, direct-to-consumer (DTC) brands are rewriting that playbook. By combinin [...]
How Retailer and Community Partnerships Create Safer Stores
For retailers, the painful reality isn’t just the sight of a thief walking out the door with stolen merchandise; it’s also seeing how those individual [...]
Why Creative Data is the Non-Negotiable for FMCG Success in an Oversaturated Market
For fast-moving consumer goods (FMCG) brands, digital saturation is a constant. Every scroll, swipe and stream competes with dozens of other campaigns [...]
What Every CFO Should Know About Sales Tax Risk
Sales tax compliance isn’t just a back-office function. It’s a strategic vulnerability. For chief financial officers and finance leaders, the risk is [...]
10 ways a Prime membership can save you money this back-to-school season
Prime saves members money every day—but a membership can be especially helpful this time of year. [...]
How to Stress-Test Your Tech Stack Before BFCM Hits
Black Friday and Cyber Monday (BFCM) are fast approaching, and with them comes one of the most intense tests a retailer’s tech stack will face all yea [...]
BNPL Demystified: Sezzle’s President on the Future of Payments
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Paul Paradis, president of Sezzle, a mission-driven fintech empow [...]