Author: Cyrus Pari
I am a marketing professional
Tractor Supply Company Launches Online Pet Pharmacy
Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced the launch of Tractor Supply Rx, the company’s pet and an [...]
Marketing Pendulums: Why the Only Trend to Chase is Staying True to Your Brand
If there’s one thing marketers love, it’s a shiny new object. Today, it’s longer TikTok videos outperforming their bite-sized predecessors. Tomorrow, [...]
Meeting Customers Where They Are Amid a Culture of Convenience
For retailers of all sizes, the key to driving brand recognition and ultimately sales is connecting relevantly with consumers by meeting them where th [...]
Technology is Changing the Retail Consumer Experience. Can Cyber Keep Up?
Retailers are embracing generative artificial intelligence, social media, and augmented reality to foster competitive differentiation, earn new custom [...]
A Retail Executive’s Guide to Optimizing Inventory in an Era of Volatility
In today’s volatile and uncertain business environment, retail supply chain executives face numerous challenges in optimizing inventory and making int [...]
AliExpress’ US Head of Marketing on Growing Market Share
While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to interview Chris Carl, he [...]
US Retail Sales Rise in March as Shoppers Spend Ahead of Tariffs
U.S. retail sales saw strong growth in March, with consumers rushing to buy big-ticket items like cars as the threat of tariffs — and likely higher co [...]
From Scroll to Scale: How Performance Partnerships Are Reshaping Social Commerce
Social commerce is no longer just a trend; it’s reshaping how consumers discover, evaluate and purchase products. Fueled by younger generations, platf [...]
Why Companies Shouldn’t Abandon Supply Chain Visibility
2025 has so far proven to be a year of regulatory chaos for global supply chains. From the constant whiplash around tariffs and trade exclusions to th [...]
3 Ways to Fine-Tune and Improve Retail Loyalty Programs
As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving shopper engagement and loy [...]