Brands talk a lot about the importance of customer loyalty, and the investment appears to back that up. Our recent research among 2,400 consumers and
Brands talk a lot about the importance of customer loyalty, and the investment appears to back that up. Our recent research among 2,400 consumers and 600 e-commerce brands found that 69 percent of brands split their budgets evenly between acquisition and retention. Despite this, customers see things very differently. Two-thirds of respondents believe that brands […]
