When the Product is the Channel: How NFC is Changing Post-Purchase Fan Engagement for Artists, Athletes, Brands, and Beyond

Merchandise has always been one of the most direct links between artists, sports teams and fans. A tour shirt, a limited-edition jersey drop, a collec

Merchandise has always been one of the most direct links between artists, sports teams and fans. A tour shirt, a limited-edition jersey drop, a collectible tied to a release — these objects hold the residue of a moment and give it physical form. For artists, merch has been one of the few consistent ways to […]

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