Author: Cyrus Pari
I am a marketing professional
Measuring the Halo Effect: Why Your Marketing Might Be Working Better Than You Think
An omnichannel beauty brand sees weak return on ad spend on its Meta ASC campaigns and decides to cut budget. The numbers just aren’t holding up, in-p [...]
Retailers Should Embrace the Growing Consumer Demand for Crypto
Over the past decade, cryptocurrency has evolved from a niche investment to a mainstream financial tool. While many retailers once viewed crypto as ex [...]
NRF Forecasts 2025 Holiday Sales to Top $1 Trillion
With retail sales making a comeback in October — growing a little more than half a percent from last month and 5 percent year-over-year (YoY) — the Na [...]
Why SharkNinja Has Embraced ‘Positionless’ Marketing
In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of Shar [...]
Why Retail Must Rethink Brand Partnerships
After three decades in the toy industry, I’ve watched the retail landscape transform from a straightforward product-placement game to something far mo [...]
4 Ways Retailers Can Help Shoppers Embrace AI-Assisted Commerce This Holiday Season
As we approach the 2025 holiday season, and consumers grow more pessimistic about the economy and confidence continues to decline, according to new da [...]
How Circular Commerce Can Help Retailers Stay Resilient
Recent macroeconomic pressures have had a sizeable impact on global trade, with a ripple effect on many industries, not least in retail. While the lat [...]
Main Street Success Depends on Tailor-Made Tech
Small businesses are always looking for ways to work faster, smarter and scale their business — all while contending with countless headwinds. Aside f [...]
Amazon Haul’s biggest shopping event yet with crazy low $1 and $0.11 deals is happening November 10-11
Customers can get a jump on holiday shopping with thousands of ultra-low-priced items across apparel, home, beauty, electronics, and more during the e [...]
Amazon Haul: Redefining shopping for ultra-low-priced products
Since launching a year ago, Haul has massively grown its selection and expanded to serve customers in 25 locations—with plans for more in 2026. [...]