Author: Cyrus Pari
I am a marketing professional
How Flexible Payments Can Help Retailers Boost Customer Loyalty This Holiday Season and Beyond
This holiday shopping season is projected to record the slowest sales growth since the pandemic, as 84 percent of U.S. consumers plan to cut back on s [...]
5 Holiday Social Strategies to Guide Marketers and Creators
Holiday marketing is no longer just a three-day shopping sprint, but a three-month marathon requiring strategic planning, consistency and community st [...]
For SMBs, This Holiday Season is Defined by Discipline, Not Discounts
The holiday season has always been a high-stakes moment for small business retailers, even a make-or-break moment for their annual bottom line. Howeve [...]
Compliance Countdown: VAMP and MMP Bring the Heat to Merchant Risk
The payments industry is entering a period of heightened accountability, driven by escalating fraud threats and tightening card network standards. As [...]
67 of Amazon’s best Black Friday Week deals to shop now
Amazon has officially kicked off Black Friday Week! Here are some of the top deals from popular brands like Bose, Nike, LEGO, Dyson, and Lancôme that [...]
Kroger to Close 3 Automated Delivery Fulfillment Sites, Losing $2.6B
Kroger said Tuesday it is closing three automated fulfillment centers in an attempt to improve its e-commerce profitability, according to a company pr [...]
In-Store Experience Will Separate the Winners and Losers This Holiday Season
This holiday shopping season is shaping up to be the most unpredictable in years. The macro-economic data has been sending mixed signals for months, w [...]
Consumer Vibe Check on Early Holiday Shopping Changes Brands’ Priorities
It’s official — the holiday shopping season is already here. This year, consumers are getting ahead of the traditional timelines to not only beat the [...]
5 Accessibility Insights Every Retailer Should Know Before the Holiday Rush
As retailers prepare for the holiday rush, all focus is on speed, convenience and conversion. However, there’s another metric that deserves attention [...]
YouTube Holiday Trends: Content, Context, and Behavior
With over 2.7 billion monthly users, YouTube is now the No. 1 most-visited mobile app and the No. 2 most-visited mobile video app (right after TikTok) [...]