Author: Cyrus Pari
I am a marketing professional
The Two-Week Holiday Surge That Will Decide Retail Success
Retail’s most decisive revenue moment doesn’t stretch across the full holiday quarter; it happens in a condensed, high-stakes two-week window. As infl [...]
Modernizing Identity Checks to Reduce Customer Friction and Combat Holiday Fraud Attempts
The holiday season reliably brings a surge in digital transactions, and with it a spike in fraud attempts. As retailers tackle their busiest buying pe [...]
Listening, Not Selling: How AI is Changing Luxury Brand Loyalty
The $472 billion global retail luxury market faces an interesting tension. Shoppers crave the kind of deeply personal experiences that artificial inte [...]
Why Agentic Commerce is Becoming a Retail Imperative
The traditional e-commerce website, defined by search bars, filters and static product grids, is increasingly misaligned with how consumers want to sh [...]
Destination XL Group and FullBeauty to Create $1.2B Merger
Destination XL Group and FullBeauty have agreed to combine in what the companies described as a “merger of equals,” bringing together a publicly liste [...]
Retail M&A: What Holiday Performance Means for the 2026 Pipeline
Retail M&A is entering a pivotal moment as holiday season nears its conclusion and we begin a new year. The next few months will shape deal pipeli [...]
2025: Why Customer Voices Will Outshine Brand Campaigns
This holiday season, the boldest campaigns won’t come from celebrities or brand spokespeople. They’ll come from customers. Shoppers are scrolling fast [...]
Why Retailers Must Prepare for a Year of ‘Start, Stop, Pivot’ Logistics
Peak season always comes with complexity, but what retailers are currently dealing with in 2025 is something altogether different: a year defined by t [...]
Preparing Retailers for AI-Driven Cyber Threats Through the Holiday Season and Beyond
Cybercriminals follow consumer behavior, and the holiday season provides a prime opportunity. As shoppers continue to make purchases online and in-sto [...]
Amazon offering deliveries in 30 minutes in parts of Seattle and Philadelphia
Ultra-fast Amazon Now deliveries for household essentials and fresh groceries available to customers in some areas of Seattle and Philadelphia. [...]