The Chatbot Closed the Sale. The Publisher Created the Demand. That’s a Problem.

Criteo bought its way into ChatGPT. Advertisers can now place sponsored products inside artificial intelligence responses, the same way they buy displ

Criteo bought its way into ChatGPT. Advertisers can now place sponsored products inside artificial intelligence responses, the same way they buy display inventory across the open web. It’s a logical move. It’s also the clearest signal yet that the ad industry is about to repeat its worst mistake at scale. Picture this scenario: a user […]