Author: Cyrus Pari
I am a marketing professional
Retail Sales Increased 0.2% in February, Below Expectations
Consumers spent at a slower than expected pace in February, though underlying readings indicated that sales still grew at a solid pace despite worries [...]
Enhancing Customer Service With AI Roleplay Simulations: A Game-Changer for Retailers
Today, delivering a positive and seamless customer experience is more critical than ever for retail success. Customer service teams are the front line [...]
From Errands to Experiences: How Retail and Restaurants Are Transforming How We Shop and Eat
Imagine this: you walk into your favorite café to grab a latte and leave with a beautifully wrapped jar of locally produced honey and a size medium su [...]
Why Agentic AI is Taking Over in 2025 — and What This Means for Marketers
The Super Bowl has long been a cultural barometer for emerging trends. If something makes it to a Super Bowl ad, it’s officially mainstream. This year [...]
CVS to Open Smaller Format, Pharmacy-Only Stores
CVS is focusing on the health side of its business by launching a handful of pharmacy-only, smaller format stores, multiple news outlets reported. The [...]
Tackling Return Fraud: How Retailers Can Protect Themselves in the E-Commerce Era
Return fraud has become a major concern for retailers, costing the industry in the U.S. an estimated $103 billion in 2024, or 15.14 percent of all ret [...]
How Retailers Can Craft Impactful Campaigns to Thrive in 2025
As 2025 unfolds, retailers are executing their plans and capitalizing on opportunities throughout the year. However, customers are increasingly becomi [...]
The Value of Incrementality Measurement for Partner Programs
The old adage that “marketers waste half of their media spend, but don’t know which half” is fading quickly as more of their advertising goes to highl [...]
How to Level the Technology Playing Field for Brick-and-Mortar Retail
Industries are rapidly adopting artificial intelligence. Today, 83 percent of companies are prioritizing AI in their business plans, and large platfor [...]
Ross Adds 19 Stores in March, Plans to Open 90 Locations in 2025
Ross Stores announced Monday it opened 16 Ross Dress for Less and three dd’s Discounts stores in 14 states in March, reports USA TODAY. According to t [...]