Author: Cyrus Pari
I am a marketing professional
Peloton Launching Resale for Used Exercise Equipment
Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and brand accessories, multiple news outlets reported this w [...]
Transparency is the New Loyalty: Why Brands Should Treat Tariffs Like Sales Tax
Consumers are waking up to a new economic reality: things cost more. From hot sake to tinted moisturizer to vehicles, the everyday evidence is piling [...]
How Conversational Commerce is Changing the Retail Sales Journey
Originally coined by Chris Messina (inventor of the #hashtag) back in 2015, conversational commerce marries text messaging with e-commerce, empowering [...]
How paper towels, avocados, and bananas became some of Amazon’s most frequently purchased items
With over $100 billion in gross sales of groceries and household essentials in 2024, Amazon has become a go-to destination for grocery shopping for ov [...]
Retail’s AI Revolution Begins With Composability
Artificial intelligence has transformed retail by allowing retailers to make the most of predictive analytics and automation. Generative AI, in partic [...]
The North Face and Cartier Report Cyber Attacks
The North Face and Cartier have become the latest brands to report that hackers have stolen customer data in cyber attacks, reports Yahoo Finance. Bot [...]
Prime Day is Amazon’s biggest deal event of the year. Explore how you can prepare for Prime Day 2025.
Find everything you need to know about Amazon Prime Day 2025, including when it starts and how to find the best deals. [...]
Can you shop Prime Day without being a Prime member?
Join Prime and celebrate the member exclusive shopping event. [...]
Bridging to the Future: How Conversational AI Prepares Retailers for Agentic Systems
Retailers are under growing pressure to automate customer interactions and deliver faster, more responsive service. Agentic artificial intelligence, a [...]
5 Best Practices to Prevent Overselling for E-Commerce Brands
With today’s volatile trade landscape and unpredictable global supply chain disruptions, e-commerce retailers can’t risk alienating customers — or lea [...]