Author: Cyrus Pari
I am a marketing professional
Primark CEO Resigns After ‘Error of Judgment’
The head of fast-fashion chain Primark, Paul Marchant, has resigned with immediate effect after he admitted an “error of judgment” towards a woman in [...]
How Non-Endemic Partnerships Are Changing Advertising in 2025
The U.S. omnichannel retail media advertising expenditure is projected to reach nearly $130 billion by 2028, accounting for almost a quarter of total [...]
These 5 GenAI Use Cases Prove it’s the Next Step for Modern E-Commerce
Leaders across practically every industry have spent the last two years laser-focused on generative artificial intelligence (GenAI). So laser-focused, [...]
Breaking Bad Bots: A Lesson to Online Retailers on How to Beat a Bot Attack
Retailers offering online services should be aware of a cybersecurity threat that can impact operations, customer satisfaction, and revenue: automated [...]
3 Retail Media Trends to Watch From Shoptalk 2025
At this year’s Shoptalk conference, retail media was an absolute top-line focus. The latest industry studies tell us that retail media spend is on tra [...]
Dollar Tree to Sell Family Dollar Brand
Ten years after acquiring the Family Dollar brand in an effort to fit it into its wider bargain store business, Dollar Tree is selling off the retaile [...]
Rethinking Retail Loyalty: Why Travel Rewards Could Be the Next Big Strategy
American consumers have become value-obsessed, shaping their shopping behaviors. In the last quarter of 2024, McKinsey reported that 74 percent of U.S [...]
Product Details, or Lack Thereof, Are Plaguing Online Retailers
Three decades into the e-commerce revolution, a truly personalized and seamless online shopping experience remains elusive. Brands and retailers still [...]
CTV Advertising Tactics to Capture Shoppers This Year
As connected TV (CTV) consumption continues to rise, advertisers have a unique opportunity to engage high-intent shoppers at scale. Whether consumers [...]
Retailers Can Utilize the Marketing Rule of 7 to Deepen Customer Relationships
Simple, one-time transactions contribute to revenue and the bottom line. More importantly, sustained customer relationships optimize lifetime value, w [...]