Author: Cyrus Pari
I am a marketing professional
How Lowe’s New AI Tool is Assisting Home Improvement Shoppers
In episode 483 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chandhu Nair, senior vice president of data, artificial intelligence and i [...]
Aldi Announces Price Cuts Across Hundreds of Items
Retail stores and grocers are cutting prices and offering a bigger assortment of low-cost products to attract shoppers who are pulling back on spendin [...]
Why Unified Commerce is Powering Retail Growth
The retail landscape is undergoing a rapid transformation driven by evolving customer expectations and technological advancements. According to a rece [...]
How to Use Brand Partnerships to Boost Loyalty Program Engagement
The plethora of brand loyalty programs have led to an engagement challenge for marketers as many customers don’t stay as active members for long after [...]
The Psychology of Security: Don’t Put My Drill in a Diamond Display
Just months ago, the National Retail Federation (NRF) unveiled a study in which retailers reported a 93 percent increase in shoplifting incidents in 2 [...]
Prime Day is Amazon’s biggest deal event of the year. Explore how you can prepare for Prime Day 2025.
Find everything you need to know about Amazon Prime Day 2025, including when it starts and how to find the best deals. [...]
2025 Best Digital Gift Card Programs – Australia
4th Annual Report [...]
Optimove Exec on AI and the Future of Retail Marketing
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the globa [...]
AI and the Future of the Retail Marketer
How the technology is impacting strategy and processes, including the adoption of 'Positionless Marketing' [...]
The Measurement Dilemma: Why Advertisers Must Solve Cross-Platform Fragmentation Now
The convergence of traditional linear TV, streaming platforms, and digital media has clearly created a new era of complexity for advertisers. The mete [...]