Category: Retail News
The Future of Brand Discovery: How Commerce is Leaving the Storefront Behind
In the time of distributed commerce, the traditional attribution model of last-click measurement breaks down. Brands need to adapt at the infrastructu [...]
Why the Weirdest Brand Partnerships Are Winning Right Now
There’s a lip gloss that tingles like hot sauce. It sold out. If that line made you pause, that’s the point. The Sephora x TABASCO collaboration launc [...]
Fabletics Expands College Shop to More Than 200 Campuses
Fabletics, the world’s largest digitally native activewear brand, has announced the expansion of its College Shop to include more than 200 U.S. colleg [...]
The Next Retail Divide is How Retailers Operate
Every retailer I talk to has an artificial intelligence story. There’s a new tool on the store floor, an AI marketing pilot, or a vendor pitching a so [...]
AI Will Reshape Retail. But People Will Determine its Success
The future of retail won’t just be shaped by artificial intelligence. It will be shaped by the perspectives building it. That matters because retail s [...]
Nicotine Brand ALP’s DTC Journey to Success
In episode 514 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lorenzo De Plano, co-founder and CEO of ALP, the leading direct-to-consume [...]
Conversational Commerce is Your Holiday Season Secret Weapon
During the holiday season, retailers’ online traffic numbers skyrocket, but so does their competition. With standard site navigation, Black Friday and [...]
Foot Locker and Nike Partner on New Store Format
Foot Locker and NIKE, Inc., have announced The Crenshaw Rec by Foot Locker, a first-of-its kind retail destination created in partnership with Crensha [...]
Agentic Commerce vs. Autonomous Commerce: What Retailers Need to Know
For the past two years, AI has rapidly reshaped how consumers discover and evaluate products. Instead of solely relying on traditional search engines, [...]
What Data Collaboration Platform Consolidation Means for Marketers
The infrastructure marketers have relied on for neutral campaign measurement and data collaboration is undergoing a quiet transformation. Over the pas [...]