Author: Cyrus Pari
I am a marketing professional
Beyond the Blast: How RevAir’s Targeted CTV Strategy Delivered a 627% ROI
In today’s noisy world of digital advertising, cutting through the clutter and reaching the right customer can seem impossible. Many brands, especiall [...]
PCI DSS 4.0 is Now in Full Effect: What That Means for E-Commerce Merchants
Many e-commerce merchants believe choosing a PCI-compliant payment processor covers their security responsibilities. Starting March 31, 2025, that ass [...]
Inflation-Proof Marketing: How Brands Can Win in an Age of Consumer Anxiety
Inflation anxiety is growing, and shoppers are becoming more selective, value-driven and emotionally invested in the brands they choose to support. Th [...]
Amazon’s Prime Day event is back this July
Shop epic deals exclusive for Prime members around the world. [...]
El evento Prime Day de Amazon regresa este julio
Aprovecha ofertas épicas exclusivas para miembros Prime a nivel mundial. [...]
Mother’s Day Spending Expected to Reach $34.1B
Consumer spending on Mother’s Day is expected to reach $34.1 billion this year, according to the annual survey released today by the National Retail F [...]
How Halara Meets Customer Demand Through its Near-Zero Inventory Model
In episode 480 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Thompson, global brand president of Halara, women’s activewear-ins [...]
Turning VAT Challenges Into a Competitive Advantage
Global retailers face constant whiplash as countries adjust their value-added tax (VAT) regulations, complicating cross-border operations. Recent upda [...]
Spring Reset: How Brands Can Keep Spring Shoppers From Straying
Every year during this booming season, shoppers reset their routines, explore new products, and rethink their brand preferences. It’s a time of renewa [...]
The Ad Industry Shift SMBs Need to Compete With Big Tech
A month rarely goes by without a new platform promising “streamlined” ad buying. It’s no surprise, given that the digital advertising market is expect [...]