Author: Cyrus Pari
I am a marketing professional
From Static to Seamless: The New Era of AI-Powered Hyperpersonalized E-Commerce
E-commerce is entering a new era; one where personalization isn’t just a marketing tactic but the foundation of the entire customer journey. Consumers [...]
Retail’s AI Bell Curve: Why Scaling Now is Critical
The buzz around artificial intelligence in retail has transcended mere novelty — it’s a full-blown necessity. We’ve moved beyond the “Is AI relevant?” [...]
The Fall and Rise of the American Shopping Mall
In recent decades, spending after-school hours at local shopping malls was a rite of passage for teens and young adults, serving as an important socia [...]
How Brands Can Use the Calendar to Maximize Key Marketing Moments
Every brand aims to capitalize on key moments throughout the year, whether they be seasonal sales, product launches or cultural events. However, the l [...]
10 Climate Pledge Friendly products to shop at Amazon during Earth Month
With our Climate Pledge Friendly program, it’s easy to identify and buy over 1.4 million products with sustainability features across electronics, bea [...]
How Albertsons is Measuring the Value of its Media Collective
While attending Shoptalk 2025 in Las Vegas last month, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to interview Liz Roche, vice pres [...]
Tractor Supply Company Launches Online Pet Pharmacy
Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced the launch of Tractor Supply Rx, the company’s pet and an [...]
Marketing Pendulums: Why the Only Trend to Chase is Staying True to Your Brand
If there’s one thing marketers love, it’s a shiny new object. Today, it’s longer TikTok videos outperforming their bite-sized predecessors. Tomorrow, [...]
Meeting Customers Where They Are Amid a Culture of Convenience
For retailers of all sizes, the key to driving brand recognition and ultimately sales is connecting relevantly with consumers by meeting them where th [...]
Technology is Changing the Retail Consumer Experience. Can Cyber Keep Up?
Retailers are embracing generative artificial intelligence, social media, and augmented reality to foster competitive differentiation, earn new custom [...]