Author: Cyrus Pari
I am a marketing professional
AI is Already Changing Retail — and There’s No Turning Back
What was once the stuff of the silver screen (“Minority Report,” anyone?) is now shaping everyday decisions. Artificial intelligence is becoming a cor [...]
Creating the In-Store Experience of the Future With Augmented Reality
Over the past five years, the rapid shift toward online shopping has reshaped the retail landscape. While e-commerce offers undeniable convenience, it [...]
5 Tips to Improve Digital Gift Card Programs
The 2025 edition of the annual Best Digital Gift Card Programs report, produced by Blackhawk Network and NAPCO Research, offers a deep dive into how 1 [...]
How PCI DSS v4.0 Will Affect Retailers
Protecting merchandise and securing the brick-and-mortar structure of an outlet have always been the overriding security concerns for retailers of all [...]
Burberry to Cut 1,700 Jobs Globally
The luxury fashion brand Burberry will cut nearly 20 percent of its global workforce, or approximately 1,700 jobs, in an effort to cut costs and retur [...]
How to Design E-Commerce Experiences That Actually Convert
In today’s e-commerce landscape, delivering a seamless, intuitive and high-performing digital journey is the difference between growth and stagnation. [...]
Why Discount Stores and Warehouse Clubs Have an Advantage in the Battle for Customer Attention
A single retailer makes up less than 0.5 percent of a shopper’s total retail visits, according to recent data. Adding to that challenge, consumers spe [...]
Beyond to Acquire Kirkland’s IP for $5M and License it Back
Beyond, the parent company of Bed Bath & Beyond and buybuy BABY, has struck a deal to acquire rights to the brand name of home decor and furnishin [...]
You Missed the PCI DSS 4.0.1 Compliance Deadline. Now What?
As the e-commerce market continues to grow, retailers increasingly find themselves in the crosshairs of cybercriminals. In fact, nearly a quarter (24 [...]
The $1B Identity Crisis: Why 1 in 4 Customer Profiles Are Wrong — and How to Fix Them for Good
What if one in four of your customers were misidentified, costing your business millions without you even realizing it? It’s not a hypothetical. Today [...]