Author: Cyrus Pari
I am a marketing professional
What Online Retailers Should Have in Place Before Seeking a Second Loan
In the article What Online Retailers Need to Know Before Seeking a Loan, I detailed what e-commerce merchants need to have achieved or understood befo [...]
How AI Is Turning E-Commerce Loyalty Programs Into Dynamic Customer Ecosystems
Shoppers today expect brands to know them, engage them, and offer value beyond transactions. Loyalty programs that once thrived on simple rewards are [...]
The Power of AI, Mobile-First, and Performance Ads in Unlocking Global Retail Growth
Fueled by mobile commerce and innovative acquisition strategies, retailers are expanding globally. The rise of brands like SHEIN and Temu has raised t [...]
How Predictive AI is Powering Smarter, More Personalized Loyalty Programs
Loyalty programs have long been a cornerstone of customer retention strategies. However, many still fall short of delivering the personalized experien [...]
The Cost Behind the Cost: Why Retailers Need to Rethink Their Payment Strategy
Credit cards and e-commerce now dominate modern retail, making cash increasingly obsolete and payment processing critical to a retailer's financial he [...]
Saks Launches a Luxury Storefront on Amazon
Saks Fifth Avenue has launched a multibrand luxury storefront on Amazon Fashion, according to a Tuesday press release. The new shopping section is cal [...]
Amazon response
"The team that runs our ultra low cost Amazon Haul store considered the idea of listing import charges on certain products. This was never approved an [...]
Temu Adds ‘Import Charges’ to Offset Tariffs
Chinese e-tailer Temu has started adding “import charges” of about 145 percent in response to President Donald Trump’s tariffs. The fees, which began [...]
5 High-Impact E-Commerce Strategies Your Brand Isn’t Using (Yet!)
E-commerce brands often chase surface-level metrics like sales volume and return on ad spend (ROAS), believing these numbers define growth. While impo [...]
Customers can now shop brands like Dolce&Gabbana, Balmain, Fear of God, and Chantecaille with Saks on Amazon
Saks on Amazon offers a curated selection of luxury fashion and beauty items. [...]