Author: Cyrus Pari
I am a marketing professional
DTC to Shelf: Why Cult Followings Are Now Retail Leverage
For years, the path to grocery store shelves was predictable. Today, however, direct-to-consumer (DTC) brands are rewriting that playbook. By combinin [...]
How Retailer and Community Partnerships Create Safer Stores
For retailers, the painful reality isn’t just the sight of a thief walking out the door with stolen merchandise; it’s also seeing how those individual [...]
Why Creative Data is the Non-Negotiable for FMCG Success in an Oversaturated Market
For fast-moving consumer goods (FMCG) brands, digital saturation is a constant. Every scroll, swipe and stream competes with dozens of other campaigns [...]
What Every CFO Should Know About Sales Tax Risk
Sales tax compliance isn’t just a back-office function. It’s a strategic vulnerability. For chief financial officers and finance leaders, the risk is [...]
10 ways a Prime membership can save you money this back-to-school season
Prime saves members money every day—but a membership can be especially helpful this time of year. [...]
How to Stress-Test Your Tech Stack Before BFCM Hits
Black Friday and Cyber Monday (BFCM) are fast approaching, and with them comes one of the most intense tests a retailer’s tech stack will face all yea [...]
BNPL Demystified: Sezzle’s President on the Future of Payments
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Paul Paradis, president of Sezzle, a mission-driven fintech empow [...]
How AI is Empowering Specialty Retailers and Leveling the Retail Playing Field
With deeper pockets, broader visibility, and more resources, big-box retailers have held a distinct advantage over smaller, specialty retailers. Artif [...]
Programmatic Advertising Isn’t Dead — it’s Just Getting Started
According to cynics, the death of programmatic advertising has finally arrived. This would suggest a major paradigm shift, were it not for one thing: [...]
Target CEO Brian Cornell to Step Down in February; Replacement Named
Target CEO Brian Cornell, who helped reenergize the company but has struggled to turn around weak sales in a more competitive retail landscape since t [...]