Author: Cyrus Pari
I am a marketing professional
How Big Tech’s Legal Shakeup Could Redefine Retail Strategy
The digital advertising world is under pressure — and not just from changing consumer behavior or rising acquisition costs. The real shakeup is happen [...]
Retail’s Turning Point: Why Now is the Time to Start Listening to Customers in Real Time
If you’re in retail, here’s a wake-up call you can’t afford to ignore: customer satisfaction peaks at 8 a.m. However, by 7 p.m., it’s in steep decline [...]
Total Retail Tech 2025: Connecting Retail Technology and Marketing
Simply put, Total Retail Tech brings the right people together for the right conversations. By matching like-minded retail executives, Total Retail Te [...]
Macy’s to Raise Prices Due to Tariffs
Macy’s cut its full-year profit guidance on Wednesday despite higher-than-expected quarterly earnings, saying in a news release it would hike prices t [...]
The Data Behind the Deal: How Leading Retailers Are Rethinking Site Selection
Historically, retail success has always hinged on location. However, as technology continues to evolve and the marketplace becomes more competitive th [...]
Why Personalization is the Key to Winning Over Gen Z Shoppers
Today’s younger shoppers expect more than just a product. They want an experience tailored to their preferences and values. Personalization has become [...]
Beyond the Brief: How Agencies Drive Strategic Growth for Retailers
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Megan McDonagh, chief marketing officer at Wpromote, a top indepe [...]
15 Best Practices for Improving Call Center Customer Service
A call center is vital to an organization’s relationship with its customers. For many businesses, it serves as the primary touchpoint for customer int [...]
The Future of Retail in a Circular World
In today’s economic environment, retailers have the ever-growing challenge of competing for consumer dollars while still attempting to maintain a prof [...]
Total Retail Tech
Apply to join Total Retail in Atlanta, Sept. 8-10 for Total Retail Tech, an all-inclusive summit designed for retail executives focused on technology [...]