Author: Cyrus Pari

I am a marketing professional

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Detailing World Founder’s on Serving Car Enthusiasts

In episode 481 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matthew Kelly, founder and owner of Detailing World, the largest selection [...]

How Amazon is making it easier for customers to get prescription medications for their pets

Amazon is teaming up with Vetsource to offer a more convenient shopping experience for pet owners. [...]

Key Takeaways From the 2025 Best Digital Gift Card Programs Report

In this episode of Retail Right Now, Total Retail’s Joe Keenan and Marie Albiges discuss the recently released 2025 Best Digital Gift Card Programs re [...]

Nike Restructures, Names New Brand President

Nike announced a series of leadership changes and restructuring on Monday, including the retirement of its current president of consumer, product and [...]

Is Agentic AI Actually Helpful for E-Commerce or Just More Hype?

Another Shoptalk has come and gone. As usual, we saw one topic garnering more attention than almost every other one combined. For 2025, that topic was [...]

How DTC Brands Can Diversify Ad Spend Beyond Social

For years, direct-to-consumer (DTC) brands have followed a familiar playbook: pour money into search and social, optimize for conversions, and scale w [...]

Context-Aware Experiences: The Newest Stage in the Evolution of Customer-Facing Personalization

Leading retailers are interested in personalization efforts that drive the “right” customer behaviors. In marketing, the right messages, delivered at [...]

The AI Advantage: 3 Ways AI is Reshaping Checkout Experiences for SMBs

Checkout is no longer just the final step in a transaction — it’s where customers decide if they’ll return. And increasingly, it’s where artificial in [...]

Skechers to Be Taken Private in $9.42B Deal

Skechers has agreed to be taken private by 3G Capital for $9.42 billion in the footwear industry’s biggest buyout to date, reports Reuters. The popula [...]
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