Author: Cyrus Pari
I am a marketing professional
NikeSKIMS: A Stroke of Genius Innovation or a Desperate Move to Restore Nike’s Mojo?
Nike’s newly announced collaboration with Kim Kardashian’s SKIMS to create a line of co-branded shapewear is creating real buzz with consumers, retail [...]
David’s Bridal Promotes President of Brand, Technology and Finance to CEO
Kelly Cook, who currently serves as David’s Bridal’s brand, technology and finance president, will become CEO of the company and attempt to position i [...]
How EX, CX and AI Are Joining Forces to Redefine Shopping Experiences
The average U.S. household currently spends $9,343 a year on groceries — 27 percent more than in 2020. With costs rising, it’s no surprise that consum [...]
Tips for Retailers to Avoid Tech Security Outages
In partnership with Censuswide Research, NCR Voyix recently commissioned a survey of U.S. IT professionals and found that nearly 40 percent of respond [...]
Forever 21 to Lay Off Hundreds, Close Headquarters and More Stores
As news of Forever 21 store closings trickle in across the country, the apparel retailer is set to lay off over 350 employees from its Los Angeles cor [...]
Exploring the Factors Preventing Retailers From Optimizing Loading and Routing
Retail logistics optimization has become a significant factor in maintaining a competitive edge. However, many retailers struggle to effectively imple [...]
How AI is Combatting Human Rights Abuses in Supply Chains
An estimated 50 million people are trapped in modern slavery worldwide, including 28 million in forced labor. Within global supply chains, these abuse [...]
3 Ways Body-Worn Cameras Empower Retail Employees as Customer Incivility Rises
Customer incivility was one of the less favorable — but perhaps most important — topics of conversation at the NRF Big Show in January. The frequency [...]
Taming E-Commerce Marketplace Volatility to Boost Gross Merchandise Value
Increased volatility — in demand, sales, and shipping requirements — is driving complexity for e-commerce fulfillment in 2025. As social media turns t [...]
Kroger Ousts Long-Time CEO After Probe Into Personal Conduct
Kroger said on Monday CEO Rodney McMullen has resigned after a board investigation found that his personal conduct was “inconsistent” with certain com [...]