In the U.S., e-commerce sales are projected to reach $1.8 trillion by 2030, according to Forrester. Even then, online will account for just 29 percent
In the U.S., e-commerce sales are projected to reach $1.8 trillion by 2030, according to Forrester. Even then, online will account for just 29 percent of total retail sales, with the remaining 71 percent, around $4.4 trillion, still happening in physical stores. Yet so many loyalty programs are still built around earning points online. Our […]