For years, the conversation around commerce media has been dominated by technology and data. The industry has obsessed over the fixtures, including th
For years, the conversation around commerce media has been dominated by technology and data. The industry has obsessed over the fixtures, including the API integrations, first-party audiences, closed-loop measurement capabilities, and the algorithmic precision of retail media networks. Yet, as we enter a more complex economic landscape, many organizations are finding that the most sophisticated […]