Everyone in the industry says “incrementality,” and it’s started to mean whatever the person using it wants it to mean. All the major retail media net
Everyone in the industry says “incrementality,” and it’s started to mean whatever the person using it wants it to mean. All the major retail media networks sell “incrementality measurement,” and every independent measurement company sells an incrementality product. On the brand marketer side, if you present a retail media strategy without saying the word, you […]
