Author: Cyrus Pari
I am a marketing professional
Burberry to Cut 1,700 Jobs Globally
The luxury fashion brand Burberry will cut nearly 20 percent of its global workforce, or approximately 1,700 jobs, in an effort to cut costs and retur [...]
How to Design E-Commerce Experiences That Actually Convert
In today’s e-commerce landscape, delivering a seamless, intuitive and high-performing digital journey is the difference between growth and stagnation. [...]
Why Discount Stores and Warehouse Clubs Have an Advantage in the Battle for Customer Attention
A single retailer makes up less than 0.5 percent of a shopper’s total retail visits, according to recent data. Adding to that challenge, consumers spe [...]
Beyond to Acquire Kirkland’s IP for $5M and License it Back
Beyond, the parent company of Bed Bath & Beyond and buybuy BABY, has struck a deal to acquire rights to the brand name of home decor and furnishin [...]
You Missed the PCI DSS 4.0.1 Compliance Deadline. Now What?
As the e-commerce market continues to grow, retailers increasingly find themselves in the crosshairs of cybercriminals. In fact, nearly a quarter (24 [...]
The $1B Identity Crisis: Why 1 in 4 Customer Profiles Are Wrong — and How to Fix Them for Good
What if one in four of your customers were misidentified, costing your business millions without you even realizing it? It’s not a hypothetical. Today [...]
Breaking Free: How Retailers Are Reclaiming Control Over Their Advertising Businesses
Retail has dramatically transformed in recent years as evolving consumer preferences and the COVID-19 pandemic turbocharged e-commerce growth. While o [...]
Sustainability is More Than a Buzzword — It’s a Dealbreaker
The word “sustainability” gets thrown around a lot these days, to the point that it can feel little more than a marketing badge. Eco-friendly. Green p [...]
US and China Announce Agreement to Cut Reciprocal Tariffs for 90 Days
The U.S. and China issued a joint statement on Monday announcing an agreement to cut reciprocal tariffs for 90 days, with both sides “recognizing the [...]
GNC Uses Drones to Elevate Inventory Management
Global health and wellness leader GNC is always searching for ways to streamline its operations and better serve its customers. The retailer provides [...]