Author: Cyrus Pari
I am a marketing professional
Why Efficiency Alone Won’t Save Your DTC Brand
The direct-to-consumer (DTC) landscape is shifting under the weight of rising customer acquisition costs, tariff threats, overdependence on Meta and G [...]
States Tackle Workplace Violence Risks, With Retailers in Focus
Regulators have increased their focus on addressing workplace violence risks, including some with particular attention to risks associated with retail [...]
Bath & Body Works Names Former Nike Exec its New CEO
Bath & Body Works has a new chief executive officer, its second in less than three years. The personal care, home and beauty retailer has named Da [...]
TikTok Shop: 8 Things Growth Marketers Should Know
The fate of TikTok in the U.S. is still in flux. At DMi Partners, from the beginning of regulation discussions, we’ve done more than stay the course f [...]
Transforming Retail: What to Consider Before Deploying AI Agents
Imagine a customer support agent who never sleeps, learns faster than any employee, and can juggle dozens of complex tasks at once. Sounds like scienc [...]
AI is Already Changing Retail — and There’s No Turning Back
What was once the stuff of the silver screen (“Minority Report,” anyone?) is now shaping everyday decisions. Artificial intelligence is becoming a cor [...]
Creating the In-Store Experience of the Future With Augmented Reality
Over the past five years, the rapid shift toward online shopping has reshaped the retail landscape. While e-commerce offers undeniable convenience, it [...]
5 Tips to Improve Digital Gift Card Programs
The 2025 edition of the annual Best Digital Gift Card Programs report, produced by Blackhawk Network and NAPCO Research, offers a deep dive into how 1 [...]
How PCI DSS v4.0 Will Affect Retailers
Protecting merchandise and securing the brick-and-mortar structure of an outlet have always been the overriding security concerns for retailers of all [...]
Burberry to Cut 1,700 Jobs Globally
The luxury fashion brand Burberry will cut nearly 20 percent of its global workforce, or approximately 1,700 jobs, in an effort to cut costs and retur [...]