Author: Cyrus Pari
I am a marketing professional
Why Personalization is the Key to Winning Over Gen Z Shoppers
Today’s younger shoppers expect more than just a product. They want an experience tailored to their preferences and values. Personalization has become [...]
Beyond the Brief: How Agencies Drive Strategic Growth for Retailers
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Megan McDonagh, chief marketing officer at Wpromote, a top indepe [...]
15 Best Practices for Improving Call Center Customer Service
A call center is vital to an organization’s relationship with its customers. For many businesses, it serves as the primary touchpoint for customer int [...]
The Future of Retail in a Circular World
In today’s economic environment, retailers have the ever-growing challenge of competing for consumer dollars while still attempting to maintain a prof [...]
Total Retail Tech
Apply to join Total Retail in Atlanta, Sept. 8-10 for Total Retail Tech, an all-inclusive summit designed for retail executives focused on technology [...]
The Future of Retail Media is Off-Site
Retail media has become one of the fastest-growing segments of digital advertising, giving retailers a valuable way to monetize their first-party data [...]
How to get the best deals during Prime Day 2025 in 7 easy steps
Read tips from the experts at Amazon for how to get amazing deals during Prime Day, including how and where to find the best sales. [...]
Adidas Discloses Customer Data Breach
Adidas has disclosed it’s been hit by a cyber attack in which customers’ personal information has been stolen, reports BBC. The sportswear giant said [...]
How Agentic AI and Human Collaboration Are Enhancing CX
There’s a reason artificial intelligence is increasingly common — it simplifies processes, improves performance, creates growth opportunities, and dri [...]
Alleviating the Financial and Operational Impacts of ORC
Organized retail crime (ORC) is no longer just a loss prevention issue — it’s a multibillion-dollar crisis affecting consumers, communities, and entir [...]