Author: Cyrus Pari
I am a marketing professional
How Customer Service Scripts Can Unintentionally Put Your Brand in Legal Trouble
Most retail leaders don’t expect their customer service scripts to carry legal consequences. After all, they’re meant to be helpful, friendly and on-b [...]
Winning Carts and Minds: Unlocking the Power of In-Store Retail Media for Grocers and CPG Brands
Retail media has rapidly become one of the hottest topics in marketing today. But seriously, it’s for good reason. It’s providing a fresh opportunity [...]
Amazon to Bring Faster Prime Delivery to 4,000 Rural Areas
Making good on its promise to spend $4 billion by the end of 2026 to triple the size of its rural delivery network, Amazon.com announced Tuesday it wo [...]
Turning One-Time Buyers Into Loyal Customers: Maximizing Prime Day’s True Potential
In a boon for deal-seekers across the country, e-commerce giant Amazon.com recently confirmed that its popular Prime Day sales event will return in Ju [...]
Walmart, Target Announce Sales Events to Compete With Prime Day
A few days after Amazon.com announced it was having a four-day Prime Day sale in July, major retailers, including Target and Walmart, revealed weeklon [...]
4 things that make Prime Day 2025 different
Amazon‘s Prime Day 2025 event will return this July—and it’ll be unlike any other shopping event. [...]
Navigating the Property Tax Maze: Why Retailers Need Smarter Solutions
In today’s business climate, where uncertainty is the only constant, every business is looking for opportunities to preserve profit and enhance effici [...]
Cracking Down on Retail Fraud: How Ambient IoT Can Secure the Supply Chain
Fraud isn’t new. Counterfeit luxury goods were such a problem in ancient Rome that laws were passed to deter them. By the 13th century, forging a trad [...]
Optimizing Retail Results Through Analytics and Data
In today’s fast-paced retail environment, gut feelings and guesswork are no longer enough to make effective business decisions. Success belongs to ret [...]
Immersive Technologies Help Retailers Boost Conversions and Reduce Returns
Visuals are crucial in retail, with many brands looking for new ways to effectively demonstrate their products. Immersive technologies like 3D visuals [...]