Author: Cyrus Pari
I am a marketing professional
All the health care options offered by Amazon—primary care, virtual care, pharmacy, and more
Amazon Health Services offers you curated choices, convenience, clarity of cost, and continuity of care on your path to get and stay healthy. [...]
Quiksilver, Billabong and Volcom US Stores to Close After Liberated Brands Files for Bankruptcy
Liberated Brands filed for Chapter 11 bankruptcy protection over the weekend and is looking to shutter its U.S. retail stores where it sold brands lik [...]
Post-Holiday Retail Reinvented: How AI Streamlines Returns, Logistics, and Customer Service
With the holiday season behind us, retailers have refocused their efforts on addressing the flood of service requests that typically follow. You can c [...]
Show Me the Money: A New Wave of Pricing Transparency Laws
Every for-profit business faces the challenge of setting competitive prices while also generating a profit. An increasingly common solution to this co [...]
Personalization and Specialization: How Retailers Can Stand Out in a Competitive Market
In today’s retail landscape, standing out requires more than a wide selection of products or competitive pricing. Shoppers want curated, meaningful ex [...]
Give C-Level Execs Total Visibility Into Merchandising and Save Millions
For many retailers, profit margins are thin and getting thinner — a concern all organizations must weigh in 2025 with price pressures, potential tarif [...]
China Retaliates With Tariffs on US Imports
China announced it was levying tariffs on select imported U.S. goods Tuesday in response to President Donald Trump’s imposed 10 percent tariffs on Chi [...]
The Top Retail Trends to Watch in 2025
The retail industry has always been defined by change, but the past year has seen transformations that are reshaping its very foundation. In 2024, we [...]
Disrupting the Fragrance Category: Maesa’s Use of AI in Marketing and Content Creation
Since its launch in 1997, beauty incubator Maesa has been at the forefront of innovation. Last year, Maesa leveraged the latest developments in genera [...]
CX Hinges on the POS: 3 Ways to Meet Shopper Needs and Desires
The technology that retailers use to power their businesses has profound impacts on the customer experience (CX). Yet many retailers are stuck using a [...]