Author: Cyrus Pari
I am a marketing professional
The Most Important Google Ads Updates That Retailers Need to Know in 2025
With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new updates to Google’s ad pla [...]
Predicting the Future of Shopping: How AI is Revolutionizing E-Commerce
Forget crystal balls. The future of e-commerce isn’t about guesswork, it’s about prediction. Predictive artificial intelligence is empowering e-commer [...]
How to use Amazon Family to manage digital content and share select Prime benefits with your family members
Amazon Family makes it easy for customers to manage and share services, subscriptions, and digital content, all in one place. [...]
What Online Retailers Need to Know Before Seeking a Loan
Securing funding is a pivotal step for online retailers looking to scale their business, invest in inventory, or expand marketing efforts. However, be [...]
Keeping Retail Running: How Speed, Preparation, and Technology Drive Facility Service Excellence
Service is key for virtually all kinds of businesses, with Salesforce research showing excellent customer service can result in 78 percent of consumer [...]
NikeSKIMS: A Stroke of Genius Innovation or a Desperate Move to Restore Nike’s Mojo?
Nike’s newly announced collaboration with Kim Kardashian’s SKIMS to create a line of co-branded shapewear is creating real buzz with consumers, retail [...]
David’s Bridal Promotes President of Brand, Technology and Finance to CEO
Kelly Cook, who currently serves as David’s Bridal’s brand, technology and finance president, will become CEO of the company and attempt to position i [...]
How EX, CX and AI Are Joining Forces to Redefine Shopping Experiences
The average U.S. household currently spends $9,343 a year on groceries — 27 percent more than in 2020. With costs rising, it’s no surprise that consum [...]
Tips for Retailers to Avoid Tech Security Outages
In partnership with Censuswide Research, NCR Voyix recently commissioned a survey of U.S. IT professionals and found that nearly 40 percent of respond [...]
Forever 21 to Lay Off Hundreds, Close Headquarters and More Stores
As news of Forever 21 store closings trickle in across the country, the apparel retailer is set to lay off over 350 employees from its Los Angeles cor [...]