Author: Cyrus Pari
I am a marketing professional
Industry Leader Steve Dennis on What Makes Physical Retail Valuable
While at the 2025 National Retail Federation (NRF) Big Show in New York City from Jan. 12-14, Total Retail’s Editor-in-Chief Joe Keenan had the opport [...]
Why Personalization Remains an Advantage for Independent Retailers
In today’s world, mega-retailers have changed the way we shop. They offer same-day delivery and auto-shipment and sell cheaper versions of popular bra [...]
What Does Winning Look Like for Marketers in 2025?
For retail marketers, the transition from the holiday season to the new year presents opportunities and challenges. While many businesses see the holi [...]
How In-Store Advertising Sweetens the Experience for Hershey’s Customers
In episode 474 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brad Santanna, head of omnichannel marketing at The Hershey Company, an in [...]
Retail Reinvented: Harnessing the Power of AI and ML in Promotions
In today’s cut-throat retail landscape, promotions, which account for 10 percent to 45 percent of total revenue, are a double-edged sword. On the one [...]
CVS Testing App Feature for Tech-Savvy, Loyal Customers
Toothpaste, condoms, makeup and deodorants are among dozens of products under lock and key inside clear cabinets at drugstores like CVS in order to de [...]
Understanding Social Media Buying Trends to Drive 2025 Sales
The evolution of social media from a personal connection platform to a robust marketplace has unlocked new opportunities for retailers to engage with [...]
As Retail Breaches Soar, is Your Customer Data Safe?
We’ve seen an alarming increase in cyberattacks targeting retail companies in recent years. For example, Hot Topic’s breach of 350 million customers’ [...]
When it Comes to AI, Are You Leading or Lagging?
Artificial intelligence is among the most popular conversation topics in marketing today, and retailers are feeling intense pressure for a well-consid [...]
Retailers Beware: The FTC Fines GOAT for Overpromising and Underdelivering
The Federal Trade Commission (FTC) recently announced a penalty against online sneaker retailer GOAT for failing to honor its “Instant” and “Next Day” [...]