Category: Retail News
Optimove Exec on AI and the Future of Retail Marketing
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the globa [...]
AI and the Future of the Retail Marketer
How the technology is impacting strategy and processes, including the adoption of 'Positionless Marketing' [...]
The Measurement Dilemma: Why Advertisers Must Solve Cross-Platform Fragmentation Now
The convergence of traditional linear TV, streaming platforms, and digital media has clearly created a new era of complexity for advertisers. The mete [...]
Peloton Launching Resale for Used Exercise Equipment
Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and brand accessories, multiple news outlets reported this w [...]
Transparency is the New Loyalty: Why Brands Should Treat Tariffs Like Sales Tax
Consumers are waking up to a new economic reality: things cost more. From hot sake to tinted moisturizer to vehicles, the everyday evidence is piling [...]
How Conversational Commerce is Changing the Retail Sales Journey
Originally coined by Chris Messina (inventor of the #hashtag) back in 2015, conversational commerce marries text messaging with e-commerce, empowering [...]
Retail’s AI Revolution Begins With Composability
Artificial intelligence has transformed retail by allowing retailers to make the most of predictive analytics and automation. Generative AI, in partic [...]
The North Face and Cartier Report Cyber Attacks
The North Face and Cartier have become the latest brands to report that hackers have stolen customer data in cyber attacks, reports Yahoo Finance. Bot [...]
Bridging to the Future: How Conversational AI Prepares Retailers for Agentic Systems
Retailers are under growing pressure to automate customer interactions and deliver faster, more responsive service. Agentic artificial intelligence, a [...]
5 Best Practices to Prevent Overselling for E-Commerce Brands
With today’s volatile trade landscape and unpredictable global supply chain disruptions, e-commerce retailers can’t risk alienating customers — or lea [...]