Wondering what your customers really want? Right now? In 2025? Here it is: Customers want brands to meet them where they are, in real time, with made-
Wondering what your customers really want? Right now? In 2025? Here it is: Customers want brands to meet them where they are, in real time, with made-for-them messaging that’s genuinely helpful given their unique context. Now, obviously, that’s a tall order. And it’s an order that traditional tactics, like generalized audience segmentation, won’t be able […]
