Retail leaders spent the last decade chasing Amazon.com’s delivery speed. Billions went into same-day windows, next-day guarantees, and two-hour fulfi
Retail leaders spent the last decade chasing Amazon.com’s delivery speed. Billions went into same-day windows, next-day guarantees, and two-hour fulfillment. Here’s what that investment bought: a trust problem. Only 9 percent of shoppers believe retailers consistently meet their fast delivery promises. Another 69 percent say those promises get kept “sometimes,” according to a recent Locus […]
