Author: Cyrus Pari
I am a marketing professional
From Creepy to Co-Created: Why Retail Needs a Rethink on Personalization
Retail brands are always chasing the golden snitch of personalization. However, too often their efforts rely on passive data collection and algorithmi [...]
Adobe Forecasts Record $23.8B Prime Day Spend for Retailers
The Prime Day sales event is an industry-wide moment for e-commerce, with discounts happening broadly across U.S. retailers in the month of July. Adob [...]
How Retailers Can Protect Their Internet Connectivity During Summer Power Outages
Over the past decade, retail point-of-sale (POS) systems have steadily become more sophisticated, using network-based technology to ring up sales tran [...]
6 practical tips to help you stay safe and avoid impersonation scams
Look out for fake order confirmations and beware of false urgency, plus more helpful tips to stay safe and avoid scams impersonating Amazon. [...]
L’Oreal Division President on Brand Legacy, Leadership, and Stylist Education
In episode 484 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Leslie Marino, president, professional products division at L’Oreal, the w [...]
Evaluating Emerging Solutions in the Fight Against ORC
As organized retail crime (ORC) continues to grow unchecked across the country, multifaceted solutions and strategies are beginning to take hold. Many [...]
How ESW Optimizes Inventory Management for Worldwide E-Commerce
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rachel De Los Santos, senior director of client success at ESW, t [...]
Sephora Partners With Lyft to Drive Shoppers to its Stores
Sephora is rolling out a unique experience during its sales event next week, offering consumers in select cities up to $20 in Lyft credits to go to a [...]
Best Practices for Optimizing Digital Gift Card Programs
As the global shift toward digital commerce accelerates, gift cards — especially digital ones — have emerged as one of retail’s most powerful tools fo [...]
Why Small Business Need to Embrace a BNPL Model to Succeed
Small businesses are reporting on average 30 percent of monthly invoiced sales are overdue, which presents a difficult reality for owners struggling t [...]