Author: Cyrus Pari
I am a marketing professional
10 cool features to try in the Amazon Shopping app
With features like View in 3D and AI Shopping Guides, Amazon’s mobile app makes your shopping experience interactive and fun. [...]
Sharon Leite Returns to The Vitamin Shoppe as CEO
Sharon Leite, who resigned as CEO of The Vitamin Shoppe in 2023, is back in the chief executive role, the newly bought company announced Tuesday. Leit [...]
How Retailers Can Pivot at the Speed of Employee, Customer, and Market Needs
In retail, speed is no longer optional. Customer expectations shift fast, and technology evolves even faster. Strategic priorities can flip overnight [...]
The Retail Buyer’s Role in the Age of AI: Promise, Pressure, and Perspective
Retail buyers have long operated at the crossroads of instinct and information. For years, they’ve juggled the competing demands of data analysis, str [...]
Amazon’s new generative AI-powered audio feature synthesizes product summaries and reviews to make shopping easier
The new AI shopping experts help save time by compiling research and providing product highlights for customers from product pages, reviews, and insig [...]
The Fashion Industry’s Data Revolution: How Chief Data Officers Can Unlock Unified Customer Intelligence
The fashion industry thrives on anticipation. Brands stake billions on predicting trends, yet many still rely on outdated decision-making processes. D [...]
Protecting the Inbox: Email Authentication Lessons for Retail
Email is the lifeblood of online retail. It drives sales, nurtures customer relationships, and delivers important notifications. However, email is als [...]
Retail Media’s $100B Question: Who’s Really Seeing Those Ads?
Retail media ad spending is projected to reach over $165 billion this year, making up more than a fifth of digital ad spend worldwide. However, this b [...]
Smart Tariff Navigation: 5 Customer-Focused Tips for Retailers
Retail is experiencing a spending surge as consumers shop ahead of the looming tariff enactment dates. While this provides a welcome sales boost, reta [...]
Levi Strauss to Sell Dockers to Authentic Brands Group For $311M
Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group (ABG) for $311 million, the companies announced Tuesday, repor [...]