Author: Cyrus Pari
I am a marketing professional
Product Details, or Lack Thereof, Are Plaguing Online Retailers
Three decades into the e-commerce revolution, a truly personalized and seamless online shopping experience remains elusive. Brands and retailers still [...]
CTV Advertising Tactics to Capture Shoppers This Year
As connected TV (CTV) consumption continues to rise, advertisers have a unique opportunity to engage high-intent shoppers at scale. Whether consumers [...]
Retailers Can Utilize the Marketing Rule of 7 to Deepen Customer Relationships
Simple, one-time transactions contribute to revenue and the bottom line. More importantly, sustained customer relationships optimize lifetime value, w [...]
Amazon’s AI-powered ‘Interests’ feature automatically finds new products that match your passions and hobbies
AI feature works on your behalf to constantly watch out for new products in Amazon’s store that match your interests. [...]
Kroger Countersues Albertsons in Wake of Failed $25B Merger
Kroger countersued Albertsons on Tuesday, escalating a legal battle between the companies following the collapse of their proposed $25 billion merger [...]
Building a Retail Media Business: Challenges to Overcome and Solutions to Employ
Retail media is one of the fastest-growing advertising channels. Estimates from eMarketer anticipate that U.S. retail media ad spending will increase [...]
One of Scentbird’s Secret Ingredients to Success: PCI DSS v4 Compliance
Today, 773 million consumers worldwide turn to e-commerce platforms to find their favorite fragrances. One of the leading brands in the online perfume [...]
Rethinking Retail: AI Strategies to Combat Employee Burnout
The burnout crisis in retail is creating a ripple effect across the industry. As employees struggle under mounting job expectations and opt to leave, [...]
Staying Secure: Making Returns Friction-Free Year-Round
Last year, global retail e-commerce sales surpassed $4.1 trillion, underscoring the continued growth of online shopping and the critical need for seam [...]
82 of the best deals during Amazon’s Big Spring Sale 2025 you can shop now
Save on a wide selection of deals during Amazon’s Big Spring Sale 2025. Shop Amazon devices, TVs, vacuum cleaners, and power tools. [...]