Author: Cyrus Pari
I am a marketing professional
Nike Forecasts Plunging Sales Amid Tariffs, Weakening Consumer Confidence
Nike has warned that sales will drop by a double-digit percentage in its current quarter as the sneaker giant contends with new tariffs, sliding consu [...]
3 Essential Steps to Scaling Conversational AI for Customer Engagement
Conversational artificial intelligence is at a tipping point. Beyond customer support, these solutions are being embedded across marketing, sales, IT, [...]
Can Retailers Now Benefit From Other Joint Employers’ Arbitration Clauses?
Much has been written — including by me in this publication one year ago — about the National Labor Relations Board’s (NLRB) 2023 attempt to make it e [...]
Rebuilding US Manufacturing: A Furniture Manufacturer’s Perspective
For decades, the upholstered furniture industry, like many others, has witnessed the U.S. manufacturing landscape shift toward cheaper labor markets a [...]
10 Ways AI is Revolutionizing Customer Service
Artificial intelligence (AI) is no longer just a buzzword; it’s a game-changer in customer service. Businesses are leveraging AI to transform contact [...]
Amazon’s Big Spring Sale 2025 starts March 25—here’s what you need to know
The sale features discounts of up to 40% off select items across more than 35 categories, including apparel, beauty, and home. [...]
Beyond Sells Majority Stake in Zulily for $5 Million
Beyond, the parent company of Bed Bath & Beyond, buybuy Baby, Overstock, and Zulily, announced Tuesday it was selling off its Zulily brand to Lyon [...]
Shoppers Expect Omnichannel, Personalized Experiences — Does Your Brand Have What it Takes?
Buyers today are demanding seamless, connected retail experiences that integrate online and offline channels. In fact, 73 percent of retail consumers [...]
How to Scale in Europe: A Passport x Nest Event
Are you looking to scale internationally? Europe is the second-largest consumer market in the world, but winning there requires more than just exporti [...]
How Retailers Can Maintain Independence as Amazon Expands its Retail Ad Service
Big news came out of the Consumer Electronics Show (CES) this year with the launch of Amazon Retail Ad Service, offering up the marketplace giant’s re [...]