Author: Cyrus Pari
I am a marketing professional
Transforming In-Store Experiences With Modern Queue Management
The retail industry is undergoing a major shift. As consumers return to physical stores, they bring expectations shaped by e-commerce’s speed and conv [...]
Qurate Retail Group Officially Rebrands to QVC Group, Inc.
Qurate Retail Group, known for its portfolio of live social shopping brands including QVC and HSN, announced Friday that it has officially rebranded t [...]
The Future of Marketing: A Data-Driven, AI-Powered Approach
The marketing landscape has undergone a seismic shift. Record-high advertising costs and increasing competition have forced marketers to rethink tradi [...]
Black-Owned and Founded Beauty Brands Are Taking a Stand on Inclusivity, and Why the Industry Should Follow Their Lead
As Black History Month unfolds, Black-owned and founded beauty brands are making profound strides in championing what inclusivity looks like in the be [...]
Lessons From Retail Data Breaches: Key Takeaways for Prevention
Research shows that cyberattacks against retail businesses are rising year-over-year — and that ransomware, in particular, is becoming a major concern [...]
Speed vs. Savings: Strategies for Merchants in the Age of Fast Shipping
Meeting consumer demand for fast shipping is a balancing act for merchants — one that requires delivering expedited services while keeping rising cost [...]
Tapestry to Sell Stuart Weitzman Brand to Footwear Owner Caleres
The fashion holding company Tapestry said Wednesday that it has agreed to sell the Stuart Weitzman brand to Caleres, which owns several footwear brand [...]
How to track an Amazon package
Here’s how to see when you’re getting your next Amazon delivery—and even see its location on a map. [...]
Artificial Intelligence and Order Orchestration: Together an Unbeatable Team
Artificial intelligence (AI) isn’t just another trend; it’s a transformative technology with near-universal appeal due to its extensive impact. In fac [...]
Humans + AI: Transforming the Future of Retail Customer Service
The success of Black Friday and Cyber Monday last year was monumental. Adobe Analytics reported record-breaking online sales of $10.8 billion and $13. [...]