Author: Cyrus Pari
I am a marketing professional
Disrupting the Fragrance Category: Maesa’s Use of AI in Marketing and Content Creation
Since its launch in 1997, beauty incubator Maesa has been at the forefront of innovation. Last year, Maesa leveraged the latest developments in genera [...]
CX Hinges on the POS: 3 Ways to Meet Shopper Needs and Desires
The technology that retailers use to power their businesses has profound impacts on the customer experience (CX). Yet many retailers are stuck using a [...]
How 3P Commerce Powers Global Growth and Resilience
The rise of third-party (3P) commerce has become instrumental to retail, reshaping how brands and retailers operate — and grow — in the digital market [...]
Triple Win: How Consolidator Relationships Benefit Brands, Retailers, and 3PLs
In fulfillment, a consolidator is a third-party logistics company (3PL) that ships multiple brands to a single retailer. Instead of a brand shipping o [...]
Beyond Acquires BuyBuy Baby Brand Rights for $5M
Beyond has agreed to acquire the rights of the BuyBuy Baby brand for $5 million. The owner of Bed Bath & Beyond said Monday that it has entered in [...]
Maximize Retail Success By Empowering Your Workforce With Next-Gen Inventory Management and Store Execution
In today’s fast-paced fashion retail industry, success hinges on the ability to manage inventory efficiently, empower workforces, and deliver an excep [...]
The Cyber Fraud Imperative for AI-Powered E-Commerce Apps
The rise of artificial intelligence-on-device technology will fuel the next major growth spike in mobile e-commerce, driving innovative retail brands [...]
Key Digital Commerce Lessons From the 2024 Holiday Season
The 2024 holiday shopping season revealed significant shifts in consumer behavior and expectations that retailers must consider when planning for 2025 [...]
An Open Letter to Super Bowl Advertisers
Dear brand leaders, At $7 million for a 30-second spot, brands have a lot riding on each ad that runs during the Super Bowl. While these commercials h [...]
The Content Commerce Revolution: How Zara and US Retailers Are Evolving Livestream Shopping and Beyond
Innovation in the retail space has been greatly accelerated by the rise of digital technologies, though as Mark Twain said, “there’s no such thing as [...]