Author: Cyrus Pari
I am a marketing professional
Maximize Retail Success By Empowering Your Workforce With Next-Gen Inventory Management and Store Execution
In today’s fast-paced fashion retail industry, success hinges on the ability to manage inventory efficiently, empower workforces, and deliver an excep [...]
The Cyber Fraud Imperative for AI-Powered E-Commerce Apps
The rise of artificial intelligence-on-device technology will fuel the next major growth spike in mobile e-commerce, driving innovative retail brands [...]
Key Digital Commerce Lessons From the 2024 Holiday Season
The 2024 holiday shopping season revealed significant shifts in consumer behavior and expectations that retailers must consider when planning for 2025 [...]
An Open Letter to Super Bowl Advertisers
Dear brand leaders, At $7 million for a 30-second spot, brands have a lot riding on each ad that runs during the Super Bowl. While these commercials h [...]
The Content Commerce Revolution: How Zara and US Retailers Are Evolving Livestream Shopping and Beyond
Innovation in the retail space has been greatly accelerated by the rise of digital technologies, though as Mark Twain said, “there’s no such thing as [...]
Amazon Prime members enjoyed fastest-ever delivery speeds in 2024, and US members saved on average over $500 on delivery fees
Amazon delivered over 9 billion items the same or next day around the world last year, and Prime members globally saved nearly $95 billion on fast, fr [...]
Tariffs on Imported Goods From Canada, China Go Into Effect; Mexico Paused
President Trump on Saturday signed an executive order that imposes 25 percent tariffs on imports from Canada, while adding an additional 10 percent le [...]
Industry Leader Steve Dennis on What Makes Physical Retail Valuable
While at the 2025 National Retail Federation (NRF) Big Show in New York City from Jan. 12-14, Total Retail’s Editor-in-Chief Joe Keenan had the opport [...]
Why Personalization Remains an Advantage for Independent Retailers
In today’s world, mega-retailers have changed the way we shop. They offer same-day delivery and auto-shipment and sell cheaper versions of popular bra [...]
What Does Winning Look Like for Marketers in 2025?
For retail marketers, the transition from the holiday season to the new year presents opportunities and challenges. While many businesses see the holi [...]