Author: Cyrus Pari
I am a marketing professional
Shoppers Are Searching … But Are They Finding? Why Improved Search Impacts Revenue
For retailers today, getting e-commerce search right is a big deal — one that’s directly tied to revenue. I recently spoke with an executive at a home [...]
The Resilient Entrepreneur: Adapting and Innovating With Technology and Customer-Focused Marketing
The world of small business is always evolving, but in 2025, the latest wave of new entrepreneurs is navigating a particularly tough landscape with a [...]
NRF: Tariffs to Have Little Impact on Prices and Growth
The National Retail Federation (NRF) delivered a reassuring message to retailers after President Trump’s reciprocal tariff announcement on April 2. De [...]
SharkNinja CEO Mark Barrocas on ‘Being Great Storytellers That Create Consumer Demand’
While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to speak with Mark Barrocas [...]
From Aisles to Insights: The Role of Retail Data in Loyalty and Experience
Retailers’ 2024 holiday season showed resilience and promise, as consumers embraced the festive spirit despite initial concerns about inflation and ec [...]
Retailers’ Tax Season Guide: Navigating IRS Uncertainty While Driving Sales
Retailers meticulously plan for the holiday shopping season, curating inventory, running targeted promotions, and preparing for increased customer dem [...]
3 Fraud Prevention Strategies for Retailers to Consider
Over the next four years, global card transactions are expected to reach more than 1 trillion. That’s a whopping 43 percent increase from 2024, which [...]
U.S. House Privacy Working Group’s RFI Driving Stakeholder Responses to Inform its Crafting of New Federal Privacy and Data Security Legislation
On Feb. 12, Rep. Brett Guthrie (R-KY), the new chairman of the U.S. House Committee on Energy and Commerce, together with his vice chairman, Rep. John [...]
Amazon’s new ‘Buy for Me’ feature helps customers find and buy products from other brands’ sites
New beta feature allows customers to use their Amazon Shopping app to complete purchases from other brand retailer websites if Amazon doesn’t sell the [...]
City Beach Australia’s Head of Marketing and Content on its US Expansion Strategy
While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to speak with Talia Bianchi [...]