Author: Cyrus Pari
I am a marketing professional
Show Me the Money: A New Wave of Pricing Transparency Laws
Every for-profit business faces the challenge of setting competitive prices while also generating a profit. An increasingly common solution to this co [...]
Personalization and Specialization: How Retailers Can Stand Out in a Competitive Market
In today’s retail landscape, standing out requires more than a wide selection of products or competitive pricing. Shoppers want curated, meaningful ex [...]
Give C-Level Execs Total Visibility Into Merchandising and Save Millions
For many retailers, profit margins are thin and getting thinner — a concern all organizations must weigh in 2025 with price pressures, potential tarif [...]
China Retaliates With Tariffs on US Imports
China announced it was levying tariffs on select imported U.S. goods Tuesday in response to President Donald Trump’s imposed 10 percent tariffs on Chi [...]
The Top Retail Trends to Watch in 2025
The retail industry has always been defined by change, but the past year has seen transformations that are reshaping its very foundation. In 2024, we [...]
Disrupting the Fragrance Category: Maesa’s Use of AI in Marketing and Content Creation
Since its launch in 1997, beauty incubator Maesa has been at the forefront of innovation. Last year, Maesa leveraged the latest developments in genera [...]
CX Hinges on the POS: 3 Ways to Meet Shopper Needs and Desires
The technology that retailers use to power their businesses has profound impacts on the customer experience (CX). Yet many retailers are stuck using a [...]
How 3P Commerce Powers Global Growth and Resilience
The rise of third-party (3P) commerce has become instrumental to retail, reshaping how brands and retailers operate — and grow — in the digital market [...]
Triple Win: How Consolidator Relationships Benefit Brands, Retailers, and 3PLs
In fulfillment, a consolidator is a third-party logistics company (3PL) that ships multiple brands to a single retailer. Instead of a brand shipping o [...]
Beyond Acquires BuyBuy Baby Brand Rights for $5M
Beyond has agreed to acquire the rights of the BuyBuy Baby brand for $5 million. The owner of Bed Bath & Beyond said Monday that it has entered in [...]