Author: Cyrus Pari
I am a marketing professional
Empowering Small Businesses With a Strong Digital Footprint
In today’s digitally driven world, small businesses no longer rely solely on foot traffic and word-of-mouth referrals. A strong online presence is a c [...]
Retail Media Isn’t the Panacea for All Retailers: 3 Questions Retailers Must Answer to Get it Right
Contrary to popular belief, retail media isn’t a panacea for all retailers. Without the ability to leverage CPG brands by way of shelf space, promotio [...]
Netflix’s Big Podcast Bet: A Game-Changer for Social Commerce
If you think Netflix’s next big move is just about binge-worthy series, think again. The streaming giant is eyeing podcasts — specifically, video podc [...]
How Sustainable Women’s Lifestyle Brand Carve Designs is Growing its DTC Sales
In episode 478 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Megan Porteous, chief revenue officer of Carve Designs, a women’s sustaina [...]
3 of the newest Prime benefits you need to check out, including Alexa+
Learn more about some of Prime’s newest benefits that keep adding incredible value to your membership. [...]
Primark CEO Resigns After ‘Error of Judgment’
The head of fast-fashion chain Primark, Paul Marchant, has resigned with immediate effect after he admitted an “error of judgment” towards a woman in [...]
How Non-Endemic Partnerships Are Changing Advertising in 2025
The U.S. omnichannel retail media advertising expenditure is projected to reach nearly $130 billion by 2028, accounting for almost a quarter of total [...]
These 5 GenAI Use Cases Prove it’s the Next Step for Modern E-Commerce
Leaders across practically every industry have spent the last two years laser-focused on generative artificial intelligence (GenAI). So laser-focused, [...]
Breaking Bad Bots: A Lesson to Online Retailers on How to Beat a Bot Attack
Retailers offering online services should be aware of a cybersecurity threat that can impact operations, customer satisfaction, and revenue: automated [...]
3 Retail Media Trends to Watch From Shoptalk 2025
At this year’s Shoptalk conference, retail media was an absolute top-line focus. The latest industry studies tell us that retail media spend is on tra [...]